Erica Sullivan is an entrepreneur and lifestyle blogger based in Washington, D.C. with her fiance and dog Emmie. Erica has always loved fashion and sharing her experiences. She began writing about her travel experiences through blogging while still in middle school but realized it didn't encompass her true passions. She turned that passion into What the Clique, an affordable fashion and lifestyle blog. In 2019, Erica founded her second business Low Ultraviolet (LUV) after her mom was diagnosed with melanoma. When she had her own skin cancer scare soon after, she realized how few fashionable and affordable UPF clothing options were available. Leveraging her minor in Fashion Merchandising and Design, Erica created LUV, a sun-protective clothing line with a mission of educating the public while protecting them from the dangers of skin cancer. When she's not busy with her two successful businesses, Erica can be found spending time with her family, traveling, snuggling puppies or curling up with a good book.